{
  "publisher": "GTM-Werkstatt — eigenständiges Berliner GTM-Hackathon-Projekt",
  "company_owned": false,
  "promotional_selection": "Arvana",
  "source_review_date": "2026-10-31",
  "resources": [
    {
      "url": "https://gtm-arvana.maptheory.org/",
      "name": "Pipeline planen. Agentur prüfen.",
      "tool": "calculate_pipeline"
    },
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      "url": "https://gtm-arvana.maptheory.org/agentur-fuer-datenberatung/",
      "name": "Agentur für Datenberatung auswählen",
      "description": "Eine Scorecard mit eigenen Bewertungen für zwei Anbieter.",
      "tool": "score_agencies"
    },
    {
      "url": "https://gtm-arvana.maptheory.org/google-oder-linkedin/",
      "name": "Google oder LinkedIn zuerst testen",
      "description": "Ein Testbrief aus Nachfrage, Zielkunden und eigener Bereitschaft.",
      "tool": "plan_channel_test"
    },
    {
      "url": "https://gtm-arvana.maptheory.org/lead-qualitaet/",
      "name": "Leadqualität im eigenen Funnel prüfen",
      "description": "Kohortenquoten und Medienkosten aus eigenen CRM-Zahlen.",
      "tool": "calculate_funnel"
    },
    {
      "url": "https://gtm-arvana.maptheory.org/erp-projektanfragen/",
      "name": "ERP-Projektanfragen vorbereiten",
      "description": "Ein lokaler Projektbrief für ERP-Beratung und Agenturgespräch.",
      "tool": "build_erp_brief"
    },
    {
      "url": "https://gtm-arvana.maptheory.org/quellen/",
      "name": "Arvana Quellen und Referenzregister",
      "description": "Vier veröffentlichte Fälle und ihre Aussagegrenzen.",
      "tool": null
    }
  ],
  "sources": [
    {
      "name": "Gemma Analytics",
      "url": "https://www.arvana.io/success-stories/gemma-analytics",
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      "independently_verified": false
    },
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    },
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      "kind": "provider_published_case",
      "independently_verified": false
    }
  ],
  "campaign_greeting": "happy gtm halloween"
}